If you know anything about KC Badger, it is that he can crank hammer lookbacks and he loves fishing. It wasn't hard for us to come up with this concept for KC's ad since we knew he'd be totally into it. With a bit of his gear in tow, we headed out to a rad spot just outside Rochester, NY at 6am, and shot KC in his element. KC ended up catching a bunch of fish during the shoot, we got a little fire going to get the camp vibes up, and even had a quick row boat session. Whether KC is riding, fishing, drawing or just hanging out; he is always one of everyones favorite people to be around. He has a unique way of making everything just seem cooler, no matter what he is doing.